How it compares
Against a chatbot, an agency, and hiring somebody.
No competitor names, because the honest comparison is against the three things you are actually choosing between.
Against a chat assistant
The difference is not how clever the answer is. It is whether anything happened afterwards.
| A chat assistant | Workforce 2.0 | |
|---|---|---|
| What you get | An answer | A finished job |
| How long it runs | One reply | Hours or days, in steps |
| Does it remember you | Forgets between chats | Builds a memory of your business |
| Can it touch your apps | No | 36 connected, under your permission |
| What you pay for | A seat, monthly | A job, when it finishes |
| Where your files sit | Their servers | Your computer |
A chat assistant is genuinely better for thinking out loud, and for questions where you want an answer rather than an action. They are different tools, and plenty of people should use both.
Against a marketing or sales agency
The money is not close. The judgement is.
| An agency | Workforce 2.0 | |
|---|---|---|
| Monthly | €3,000–8,000 | €249, or about €4 pay as you go |
| Turnaround | Days, and a meeting first | Same day, at 3am if you like |
| Who owns the knowledge | Their account manager | Your shared memory |
| When staff change | You re-explain your business | It is already written down |
| Senior judgement | Theirs is real | Yours, applied to its drafts |
A good agency brings taste and an outside perspective you cannot generate internally. If that is what you are buying, keep buying it. If you are paying a retainer for scheduling and drafting, that is the part this replaces.
Against hiring somebody
The third column here is the honest one, and it is why the other two are worth reading.
| A hire | Workforce 2.0 | Still better with a person | |
|---|---|---|---|
| Cost | A salary | Per job finished | |
| Time to useful | Weeks | Ten minutes | |
| Hours covered | Their hours | All of them | |
| Judgement calls | Yes | Brings you the decision | A person |
| Relationships | Yes | No | A person |
| Accountability | Yes | You are accountable | A person |
| Knowledge if they leave | Walks out | Stays in the memory |
Anything a client needs a human to answer for, a human should answer for. What this covers is the repeatable execution wrapped around those moments: finding, drafting, checking, filing, following up.
The last row is the one small businesses underrate. Losing one person in a team of six can take a quarter of your operating knowledge with them. How the shared memory works →