Marketing engine
It measures itself in leads, not likes.
Studies your brand and your rivals, builds a plan and a calendar, writes the posts, publishes the ones you approve, and tells you which channel actually brought business.
What does it actually produce?
A whole campaign, not a pile of captions. It reads your material, works out who you are actually competing with on each platform, reads what is working for them, and then plans backwards from that.
It studies your brand
From your own material, so the posts sound like you rather than like a template.
It finds your competitors
Per platform, because who you are up against on LinkedIn is not who you are up against on Instagram.
It reads what is working for them
Which posts are doing well, and what those posts have in common.
It builds a plan and a calendar
Per platform, with what to post and when.
It writes the posts
With an image or video idea attached to each one.
You approve, and it publishes
Approving a slot sends that post to its platform.
It reports back
Ranked by leads per post.
How do the viral alerts work?
It learns what a normal week looks like for each competitor you watch. Then it flags a post beating that baseline while it is still climbing, so you can react while it matters instead of reading about it a week later.
Why a baseline rather than a threshold
A big account's quiet post beats a small account's best week. Judging everyone against one number would just tell you who has the most followers, which you already know. Judging each competitor against their own normal tells you what is actually unusual.
"Suspected viral" is a live count in the panel, so you can see how many are in flight rather than waiting for an email.
Does it prove the marketing worked?
It builds a lead form, then a report ranking your channels by leads per post rather than by reach or impressions, and ends on one recommendation rather than a dashboard.
Reach tells you how many people scrolled past. Leads per post tells you which channel to keep paying attention to, which is the only question worth asking.
Does it post for me?
Yes, once you have approved it. Approving a slot in the calendar queues that post and it goes out to Facebook, Instagram, Threads or LinkedIn on its own. Nothing publishes that you have not approved.
- The calendar is the queue. Approve a slot and it publishes; leave it and nothing happens.
- Twenty-four hours later it goes back to read the real engagement and counts any form submissions as leads.
- You can turn approval off per step if you would rather it just ran, but it ships locked.
What do pictures and video cost?
Charged each time you make one, on every plan, including the €249 one. Approving an image idea costs nothing. You are charged at the moment you actually render the picture.
Why we cannot fold this into a subscription
We are billed by the second for rendering by the provider that does it. A flat monthly fee covering unlimited video would be a promise we could not fund, so we do not make it. That is also why the video studio has no subscription at all.
What does it cost?
€0.35 per campaign of three posts. Watching ten competitors is €1.50. A shop running its own social spends around €4 a month. Unlimited viral alerts are €249 a month if you want them.
Questions
Which platforms?
Facebook, Instagram, Threads and LinkedIn for both the competitor reading and the publishing.
Can I edit a post before it goes out?
Yes. Everything sits in the calendar as a draft until you approve it, and you can rewrite any of it.
How many competitors can it watch?
Ten for €1.50 on pay as you go. The €249 monthly plan covers unlimited competitors and unlimited alerts, which is the reason that plan exists.
Does it need my brand guidelines?
It works without them by studying what you have already published. Giving it your guidelines makes the drafts closer to right first time.